The House of BMW opens it doors: welcome to the House of BMW, an experiential space where technology and design collide to showcase the entire innovative soul of BMW.

Once again, BMW Group’s design creates a sustainable, inclusive, and exciting future. Promoting this concept is the BMW Vision Neue Klasse, which not only narrates an innovative world but also marks the beginning of a new design language: clear, elegant, and timeless.

An installation curated by BMW Design will showcase a fresh vision of mobility: from the BMW Vision Neue Klasse, on display, to the BMW Vision Neue Klasse X, explained within the exhibition path.

BMW Vision Neue Klasse celebrates the dawn of a new modernity and intelligent design, in a space where Hi-Tech and Hi-Human Touch blend into a multisensory experience. Through all five senses, the audience can feel, touch, and see the evolution of BMW achieved to date, interacting with BMW installations.

The House of BMW awaits you from April 16th to 21st at Via Montenapoleone 12, Milan

Welcome to the future.

Tuesday 10 AM to 7 PM

From Wednesday until Saturday from 10 AM to 10 PM

Sunday from 10 AM to 7 PM

April 16th, 5 PM to 6 PM

“Massimo Bottura & Lara Gilmore presentano il nuovo libro Slow Food Fast Cars”.

Aprile 17th, 5 PM to 6 PM

Saturnino & Renato Ruatti presentano "Il design nella musica elettrica".

April 18th, 6 PM to 7 PM

Experience musicale con la Sassofonista Jessica Cochis.